our lab
is your lab

You no longer need to settle with your options in skincare.
Choose “AND” instead of settling for “Or” because no one knows your
skin better than you.

customize now

you find a product
you truly love and
it’s *almost* perfect

If only it had a bit more brightening/tightening/pore minimizing.

You’ve been reading a lot about a new, must-have, editor-fave ingredient that you’d love to try, but not if it means leaving behind your tried-and-true go-to.

Your absolute favorite, desert island, can’t-do-without product has been discontinued because it’s no longer “the next big thing”.

If only you had your own lab . . . Now you do.

Built on the idea that “our lab is your lab”, this concept is all about giving consumers access to a product playscape of possibilities. Based on the premise of self-curation, fulfilling your skin and self-care wish list has never been easier.


3 challenges

- Too many items in skincare routine.
- Information is too confusing to make a decision.
- Ingredients change every season so if you have an ingredient that has been discontinued but still want.


Customizing your own skin care ritual puts you back in control.

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